Senior Product Designer
Xero (2020 – Present)
Responsible for the interaction design of Xero’s online accounting service and its associated service delivery systems. Creating the interface architecture, workflow and visual design of these software applications.
Digital Design Lead
Transamerica (2018 – 2020)
Responsible for the redesign of the user experience of the Life Insurance and Annuity products portals. Working across organizational boundaries to define, manage, and prioritize work. Communicating complex interaction concepts clearly and persuasively across different audiences and varying levels of the organization.
Cision (2017 – 2018)
Introducing user feedback into consideration for high-level strategic decisions involving IT and product owners, in the redesign of the company’s flagship SaaS app. Responsible for the creation of flows and experiences in a global initiative bringing conceptual ideas and turning them into useful and valuable interactions.
Robert Half (2015 – 2017)
Full time, salaried creative at TCG in the Denver/Boulder area specializing in User Experience Design for long-term projects and deliverables. Working with both Business and Technical Consultants to develop optimal user interface design based upon user research and employing industry best practices. Specialties: Information Architecture, Software Prototyping, Interaction Design. Client: PR Newswire.
Urban Interactive Studio (2015)
Graphic design and development of web and mobile sites. UX Research for projects related to urban design and civic engagement. Involved in the generation of interactive dashboards, infographics, and simple game interfaces.
Bridge Education Group (2010 – 2015)
Acting as the user-advocate during the development process, subjecting early-stage designs to usability testing or expert review, and offering implementation suggestions from a user-centered perspective. Pioneered the Agile Project Management system in a cross-cultural work team. Established and promoted design guidelines, best practices, and standards. Created student portal to automatically export information to Salesforce.com.
Associate Creative Director
Diseñemelón (2009 – 2013)
Co-founded studio based in web, audio and industrial projects in conjunction with a multidisciplinary group of designers, specializing in project analysis and business plan development. Worked with 12 different clients developing design strategies and business plans. Developed Buscandotelo.com, an interactive map with 10,000+ monthly visits. Created the web app Hashpie.com, to compare Twitter hashtags in real time and analyze trends.
Web360 (2008 – 2010)
Executed all visual design stages from concept to final hand-off to engineering. Presented and defended designs and key milestone deliverables to peers and executive level stakeholders. Managed medium to large-sized tasks and projects, turning mock-ups and storyboards into tangible user experiences. Delivered SEO-driven promotional marketing designing and coding newsletters, promotions and landing pages.
Barrier Solution (2007 – 2008)
Set the foundation for successful print production and digital execution. Implementing rotogravure and flexography for printed aluminum packaging for blisters. Established quality assurance for clients including Pfizer, Bayer and Boehringer Ingelheim. Designed documentation manuals for ISO:9001 certification.
Punta Diseño Industrial (2006 – 2007)
Graphic design, naming, and branding working closely with engineers, model makers, sales, marketing staff and industrial designers. Developed the lateral design for the default tire of Volkswagen Argentina’s produced cars, with a market of 20 countries worldwide.
BA in Graphic Design and Visual Communications
Universidad de Buenos Aires
Completion of coursework to develop skills as a project director, requiring the creation, planning, development, implementation and quality control in all facets of visual communication. Preparation to work as a designer and planner in the areas of editorial design, advertising, corporate identity, web, packaging, typography, signage, multimedia and information design. Evolution as a consultant/advisor in the development and deployment of communication theories, understanding client needs and dynamics as well as target market interactions applying design criteria as a channel for social communication.
Learned to balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Formalized my product management (PM) skill set to succeed across both startup and enterprise product organizations.
Gained the confidence and credibility to lead cross-functional initiatives and bring physical and digital products to life.
Business Administration and Management
Instituto Dr. Juan Segundo Fernandez
Understanding of the production process from concept to completion. Generating projects in the field for the production of goods and services. Project planning. Evaluation of technical and economic feasibility, implementation and management; coordination of specialized professionals involving an understanding of their specific field and how it fits in with the overarching project. Acting independently and/or working collaboratively in groups, applying theory to real-world tasks and organization tools.
Certified Scrum Product Owner (CSPO) Scrum Alliance
Developing Innovative Ideas for New Companies. University of Maryland, College Park
Business Analysis PMI-PBA®. Pluralsight
Gamification. The University of Pennsylvania, Wharton
Consumer Neuroscience & Neuromarketing. Copenhagen Business School
Spanish. Native or bilingual proficiency
English. Bilingual proficiency
Portuguese. Professional working proficiency
IdeaLAB Tech Volunteer
Denver Public Library (2019 – Present)
Working directly with the public sharing knowledge, patience, and customer service skills in a fast-paced environment, while handling multiple technology requests.
Business and Technology Consultant
Mi Casa Resource Center (2017 – Present)
Collaborating with entrepreneurial training programs to help aspiring entrepreneurs, emerging businesses and more advanced entrepreneurs access the information and training they need to be successful.