Aesthetic-Usability Effect

The aesthetic usability effect is where a user will perceive an attractive product as easier to use than an ugly one.

Emotion & Design: Attractive things work better
Don Norman
Aesthetic Usability Effect
Usability Friction
Aesthetics Matter
UX Design.cc
What is beautiful is usable
N Tractinsky, A.S Katz and D Ikar. Oxford Journals.
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