Incorporating a test-driven, semantic, live style guide into your process to establish, enforce, and evolve your design language.

Anchoring Your Design Language in a Live Style Guide
UX Magazine
How Anchoring, Ordering, Framing, and Loss Aversion Affect Decision Making
UX Matters
What the heck is Anchoring, and why is it so important?
Five MV
Anchoring Effect
Your Are Not So Smart