Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication.

Content strategy
Wikipedia
UX Designers Should Be Content Strategists Too
Nerdery
UX and Content Strategy: How They Are Related and Why You Should Care
Designmodo
Content Strategy Basics
Usability.gov
Content Strategy: A Guide for UX Designers
Gather Content
Content strategy articles
UX Booth
Content Strategy and UX: A Modern Love Story
Kristina Halvorson via UX Magazine