How do we grow as humans during a time where we can’t seem to focus but still want to thrive.

The Attention Diet, by Mark Manson

Now that working from home seems to be making the separation between living and producing more blurry, our heads need to readapt. Your attention is gold for the companies.

  • Distractions aren’t just unproductive; they’re anti-productive. They create more work than they replace.
  • The attention economy of the 21st century calls upon us to invent an attention diet.
  • In a world with infinite information and opportunity, you don’t grow by knowing or doing more; you grow by the ability to focus on less correctly.
  • The idea is to regularly stretch your attention span and ability to focus and exercise it like a muscle.

The Pandemic Has Created a Class of Super-Savers, by Joe Pinsker

Less is more, and this could be an excellent time to cut back on unnecessary spending. But at the same time, it’s showing the inequality of income in America. It could be a good idea to foster the spirit of the community and help those in need.

  • The country’s "personal saving rate"—the share of people’s disposable income that gets saved or invested—has rarely exceeded 10 percent in the past 20 years, but it shot up to more than three times that in April.
  • People are spending less on daily comforts that are now dangerous or merely unnecessary, including eating out, entertainment, new clothes, and extracurriculars for their kids.
  • There are humane responses, and they certainly don’t hurt. But they are no substitute for government policy.

1,000 True Fans? Try 100, by Li Jin

Wired editor Kevin Kelly wrote an essay called "1,000 True Fans," predicting that the internet would allow broad swaths of people to make a living off their creations. Today, creators can earn more, focusing on fewer fans. How? By offering customized products and services at varying price points.

  • If you can convince a small number of super-engaged people to pay more, you can also have a general audience that pays less.
  • There is a move away from the traditional donation model—in which users pay to benefit the creator—to a value model, in which users are willing to pay more for something that benefits themselves.
  • The user is paying for satisfying a desire for improvement, transformation, and exclusive access.
  • The creator starts with the user’s needs and pain points, who are usually motivated by self-interest.