Fogg’s Behaviour Model

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

What Causes Behavior Change?
BJ Fogg's Behavior Model
A Behavior Model for Persuasive Design
BJ Fogg
BJ Fogg's Behaviour Model
Mark Leach
Fogg Method
BJ Fogg
Models to Know: Fogg Behavior Model
Big Think
The Fogg Behavioural Model
Adaptive Lab Toolkit
Motivation, Action, and Triggers: A Model for Influencing Online Behavior
Click Z
How to Create Apps That Change Behavior
Macadamian