Hook Model

A four-step process companies use to hook users and form habits among them. The four parts of the model include: trigger, action, investment and variable reward.

How to Hook Users With Habit-Forming UX Design
UX Pin
How to Manufacture Desire
UX Magazine
What is the Hook Model? How does it work?
Growth Hacking Marketing
The Hook Model: a summary
Daily Bits Of
How To Use The Hook Model For Building Great Products
How Customers Get Hooked on Products
Harvard Business Review
Hooks: An Intro on How to Manufacture Desire
Nir and Far