Omni-channel UX

Multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.

5 Elements of Omni-Channel User Experiences
UX Magazine
Omni-Channel UX strategy
Human Factors International
7 Inspiring Examples of Omni-Channel User Experiences
Are You Ready to Give Your Customers an Omni-Channel Experience?
UX Magazine