Leandro Incetta

glossary

Wireframes

A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a we...

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Visual Weight

The notion that design elements have varied weights; that is, some objects, even on a two-dimensional medium, can appear to be heavier th...

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User Stories

User stories are part of an agile approach that helps shift the focus from writing about requirements to talking about them. All agile us...

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User Flow

A user flow is a collection of Web pages that define a logical task. It consists of a number of steps that need to be performed in order ...

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Web Usability

Web usability is the ease of use of a website. Some broad goals of usability are the presentation of information and choices in a clear a...

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Typography

Communication plays a vital role in design. Whether you design websites, mobile apps, or wearable UIs, your creations have to clearly com...

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Taxonomies

An exploration around multiple ways to categorize and structure content and data. Taxonomy Consulting and the Importance of UX Design. En...

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Task Analysis

Task analysis is a step-by-step analysis of the users’ task, from their perspective. Task Analysis: The Key UX Design Step Everyone Skips...

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Styleguides

A style guide (or manual of style) is a set of standards for the writing and design of documents, either for general use or for a specifi...

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Style Tiles

Style Tiles are a design deliverable consisting of fonts, colors and interface elements that communicate the essence of a visual brand fo...

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Storyboards

A storyboard is a technique for illustrating an interaction between a person and a product (or multiple people and multiple products) in ...

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Skeuomorphism

The design concept of making items represented resemble their real-world counterparts. Skeuomorphism is commonly used in many design fiel...

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Sketches

Just like your thoughts and ideas, sketches are in a constant state of flux, evolving and morphing as you reach a potential solution. Don...

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Sitemap

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as...

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Reciprocity

Humans tend to return good deeds: use this social psychology law in user interface design to gain users’ trust and motivate engagement wi...

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Prototypes

A simulation of the final product. It’s like an interactive mockup that can have any degree of fidelity. The main purpose of building pro...

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Presentation

Presenting concept designs, presenting research findings, presenting usability testing results or simply giving a knowledgeshare, UXers a...

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Personas

In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a s...

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Pattern Library

A formal way of documenting a solution to a common design problem. The idea was introduced by the architect Christopher Alexander for use...

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Omni-channel UX

Multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a...

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Occam’s Razor

Occam’s Razor, put simply, states: "the simplest solution is almost always the best." It’s a problem-solving principle arguing that simpl...

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Moodboards

A collaborative collection of assets and patterns that will eventually evolve into a product's visual style guide. How a Web Design Mood...

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Mental Models

What users believe they know about a UI strongly impacts how they use it. Mismatched mental models are common, especially with designs th...

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Lean UX

Lean UX is a set of principles that may be used to guide you to better, more desirable solutions for users. It's not a process in which e...

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Kano Model

The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano, which class...

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Jira

Jira is a proprietary issue tracking product, developed by Atlassian. It provides bug tracking, issue tracking, and project management fu...

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Hook Model

A four-step process companies use to hook users and form habits among them. The four parts of the model include: trigger, action, investm...

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Hick’s Law

Hick's law, or the Hick–Hyman Law, named after British and American psychologists William Edmund Hick and Ray Hyman, describes the time i...

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Grid

In graphic design, a grid is a structure (usually two-dimensional) made up of a series of intersecting straight (vertical, horizontal, an...

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Fold

What is visible on the page without requiring any action is what encourages us to scroll. The Fold Manifesto: Why the Page Fold Still Mat...

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Five Hat Racks

The Five Hat Racks was first developed by Richard Saul Wurman in his book Information Anxiety. In a nutshell, there are 5 ways to organis...

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Fitts’ Law

This scientific law predicts that the time required to rapidly move to a target area is a function of the ratio between the distance to t...

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Eye Tracking

Eye-tracking research provides designers with a blueprint of sorts to guide them on the priorities with which site visitors generally abs...

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Ethnography

Ethnographic field research involves the study of groups and people as they go about their everyday lives. Ethnography in UX UX Matters ...

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Ecosystem Map

An ecosystem is the term given to a set of products, services, and people that function together in a symbiotic way. Designing Digital St...

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Content Audit

The activity of checking all of the content on a website, and compiling it into a big list. How to Conduct A Content Audit UX Mastery Ho...

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Constraint

The concept of constraints in design can be defined as the practice of limiting user actions on a system. Constraints limit the actions t...

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Color Theory

A body of practical guidance to color mixing and the visual effects of a specific color combination. A Guide to Color, UX, and Conversion...

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Cognitive Load

The amount of mental processing power needed to use your site, affects how easily users find content and complete tasks. Minimize Cognit...

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Chunking

Chunking is a method of presenting information which splits concepts into small pieces or "chunks" of information to make reading and und...

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Card Sorting

Card sorting is a simple technique in user experience design where a group of subject experts or "users", however inexperienced with desi...

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Call to Action

In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb...

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Breadcrumbs

An effective visual aid that indicates the location of the user within the website’s hierarchy, making it a great source of contextual in...

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Brainstorming

Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list o...

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Atomic Design

A methodology for creating design systems. Atomic Design Brad Frost Atomic Classification Trent Walton 10 reasons you should be using At...

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Anchoring

Incorporating a test-driven, semantic, live style guide into your process to establish, enforce, and evolve your design language. Anchor...

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Agile

Agile software development is a set of principles for software development in which requirements and solutions evolve through collaborati...

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Affordance

A situation where an object’s sensory characteristics intuitively imply its functionality and use. Foundations of Affordances UX Booth 6...

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80/20 rule

The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many...

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