Being a part of the Branding + Integrated Communications (BIC) program was like stepping into a whole new world of learning. This master’s degree program, spanning 36 credits, was all about the exciting fusion of theory and real-world practice in the fields of branding and integrated communications. It’s not your typical academic journey—it’s a dynamic adventure that blends different areas of knowledge.
Imagine a program that’s on the pulse of what’s happening in marketing and communications for both businesses and non-profits. BIC doesn’t just teach; it prepares students to tackle the challenges and opportunities in these industries head-on. It’s like a treasure chest of skills, knowledge, and creativity for a fast-paced and competitive world.
During my time in the program, I got to be part of something really cool: reviewing portfolios and checking out the amazing product presentations put together by the talented students. It was like diving into a pool of creativity and innovation. These students weren’t just learning; they were applying their skills in the real world, and I got a front-row seat to witness their growth.
Being part of BIC was an eye-opening experience. It’s not your run-of-the-mill educational journey. It’s a pathway to becoming a pro in branding and communications, with a dose of creativity and real-world experience that sets you up for success in the industry. I’m thrilled to continue being a part of this exciting journey of learning and growth.