Xero hired me to apply design system components into a proof of concept that was already built. It was a matter of time to discover that there were deeper issues going on with the product.

From there, I became an advocate for processes, research, and customer-centricity. Here, I spend most of my time breaking silos and trying to get stakeholders to think outside of their boxes. I evolved into a hybrid between a product manager and a product strategist.

At Xero, I'm responsible for the interaction design of Xero’s online accounting service and its associated service delivery systems.

Creating the interface architecture, workflow, and visual design of these software applications.

To know more, please reach out to hello@leandroincetta.com.