On the term “validation”

The word “validation” can be tricky. It implies you’re doing something to confirm your beliefs. Knowing that you’re bringing all those biases with you, will there be room for invalidation?

Every team I have worked with has struggled to do user research well. The primary reason being teams innately want to validate their pre-existing ideas rather than use research as an opportunity to understand and expand beliefs. -Tanner Christensen.