Over-The-Top Is Par For The Course
Spectacle used to be reserved for parades and pageants, but now it can show up anywhere. From shopping to government, and into our personal lives.
Along with spectacle, we're also seeing a proliferation of humble, lo-fi alternatives. Will one win out, or is there some way to reconcile the two?
Community is Unlimited By Distance Or Time
Constant, effortless communication has made shared internet, not proximity, the primary organizer of communities.
Will rising transportation costs lead us to start re-embracing our local communities, or has digital communication made distributed networks the new normal?
Brands Are Keepers Of Culture
People have always held brand allegiances, but never before have we used them so explicitly to define ourselves. More than just marketing tools, brands are now integral to pop culture and society.
Increasingly, people are building personal brands in the manner of companies -so what happens when the two collide?
Life Is A Project To Be Optimized
The term "Me-hacking" would have made no sense in the 80s -life was something that happened to you, not a project you pursue.
As wearable technology gets more accurate and flexible, where are the next opportunities for measuring and impacting user behavior?
Scarcity Is Something We Embrace
More of us would rather live abundantly than live large, prompting products and services that do more with less as a matter of choice, not necessity.
Will responses to scarcity, like reduced consumption and the sharing economy go away in better economic times? Or are they part of a deeper, long-term shift?
Nothing Is From One Place
Globalization's most profound social impact was convincing people to care less about a product¡s origin than the brand that stands behind it.
As consumers embrace localism and customization, can the trend toward greater reliance on brand we sustained?
The Mundane Shall Be Celebrated
Everything is interesting, if you pay close enough attention. Our ability to focus on even smaller moments makes something as simple as a walk to work or a cup of coffee potentially fascinating.
How do consumers sort through an ever-increasing volume of "interesting" information, and how will companies help them do it?
Everyone Is A Designer
From video to interiors to music, the tools of creative expression have never been more accessible, and the communities supporting their user, never more enthusiastic.
As DIY and Maker culture gain traction, in which categories will consumers continue to leave the design to the designers?
Everything You Need Fits In Your Pocket
Between their smartphone, tablet, and wallet, the average consumer has a greater ability to handle the unknown than the most over-prepared traveler of the 80s.
Services are increasingly taking the place of objects. Will most physical goods eventually go away, or will we always need something to hold onto?
Technology Never Sleeps
Removing technical imitations means our devices and services are working, even when we are not. This makes time-shifting easier, but often also means we're responding to technology, not the other way around.
As customers grow more comfortable with autonomous devices and services, what will be the next technology to go from on-demand to always-on?
Connectivity Is Like Oxygen
From the days of expensive long-distance calls, we've moved through dial-up modems, faxed and broadband, to WiFi and 4G. When connectivity is just another utility, disconnecting becomes an act of defiance.
Which of today's scarce resources will soon be ubiquitous? And how will that change the consumer landscape?
Crowds Know More Than Experts
Why ask one person when you can ask a thousand? The idea of emergent intelligence, coupled with powerful communications and search tools, has made the wisdom of crowds available to anyone.
Great innovations have come from breaking user expectations as much as fulfilling them. As expertise becomes more distributed, will this balance start to shift?